Who is Chicho?

Throughout the years photography always interested me but not to a point that I thought I’d make this my life. I’ve seen failure, heart break, death, joy, love, life and success. This all has made me admire three things in life, Ayrton Senna said it best Hard Work, Determination and Competence”.

You can’t teach passion, you can’t just get it, you have to suffer to get passion, you have to feel to get passion, it’s not free, but I earned it and this is what I love.

I'm Eduardo Bezerra de Lima, a Peruvian filmmaker and advertising professional. Since 2009, I've been involved in the advertising and film industry in Peru, where I've filmed many commercials, institutional work, music videos, and even a feature film where I worked as an assistant director and second unit director.

I've worked with some of the most important ad agencies in South America, such as TBWA, McCann, JWT, FCB, Leo Burnett, Fahrenheit, and Circus, collaborating with talented professionals from all over the world who have shared their craft with me. My experience as an assistant director has taught me a lot about people management, and how to be effective through kindness, understanding, and discipline.

The camera I started with was a Nikon D90 from 2006, and later on, I used a Canon Rebel T5i. During my time in the film and advertising industry, I had the good fortune to work with some of the most skilled and talented photographers, cinematographers, and Directors of Photography that South America had to offer, as well as some from the United States and Europe.

As an assistant director, it was my job to schedule everything down to the last minute, which necessitated a deep understanding of the photographer's job, from set-up time to why things were taking so long. Over time, I have developed a thorough understanding of lighting, camera operation, and the technical aspects of photography. Though I've always been passionate about photography, I've never pursued it professionally, but recently I've started building up my portfolio with technically superior photos using my new Sony A7IV.